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about.

A product is a brand's best friend.

Founded in 2010, based on the philosophy that a brand is a story, and its products are the real heroes.

Every day, our team of passionate strategic thinkers and experts in product & brand design aims to create successful products that bring brands to life.

Over the years we have been partnering with fantastic brands like ... Eastpak, Samsonite, I-Team Global, Boma, Egemin, Soudal, Born in Sweden, Astrobot, Charlz, Onearth, SLV, Leo Paper Group, La Prairie, Erric.org, Duvel-Moortgat, Dot.Baby, ... and many more. 

 

process

 
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capabilities

 
design-strategy

strategy 

 

context insight

user insights

market insight

conclusions

ideation

concept proposal

brand strategy

 
product-design

product

design brief

product concept

specifications

system design

3D CAD design

detailed design

materialisation

support

 
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brand

identity design

print design

packaging design

digital design

in-store display

 
product-activation

activation

planning

design

production

publication

launch

 

approach

 

genuine learning

we transform real-life experiences into relevant strategies

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identify opportunities

we create future-proof stories that are compelling & unique

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essential simplicity

we maintain focus on the strategic aim by cutting through to the bare essence

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driving emotions

we design with reason to evoke specific emotions 

 

expertise

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who's who?

from left to right: Dimitry Peeters, Jens Millonton, Vincent De Smedt, Anthony De Wit, Brecht Vandevenne, Erno Dierckx