An emotional and human approach

Products and brands are created by firms, but driven by its customers. Whether your customers already exist or not, they are the key value of your business. So why are so many brands talking to their customers, instead of talking with them? Discover how to create a dialogue instead of a monologue.

Trends in lighting: 2018

What are the lighting trends of 2018? Edmire.Design went to Light + Building in Frankfurt: the world’s leading trade fair for lighting and building services technology, and brought home some insights on lighting and lighting design trends.