IoT and Sustainable development

Designing sustainable products evidently involves thinking about the way in which people interact with them, and in which ecosystem they will be made, used and recycled. This makes us automatically review products on a system level, creating a perspective in which the IoT can help us reduce an object’s footprint by controlling its operating mode based on the presence of users.

Read More
An emotional and human centered approach to brand strategy

Products and brands are created by firms, but driven by its customers. Your customers are the key value of your business and brand strategy. So why are so many brands talking to their customers, instead of talking with them? Discover how to create a dialogue instead of a monologue.

Read More