5 questions to Vincent, founder of Edmire.Design

5 questions to Vincent, founder of Edmire.Design

What’s the most uplifting thing about the design business?

“The idea of creating products that can change the way we live is the most promising idea about being a designer. As designers we really have the power to change things or create new opportunities. There’s no better compliment than seeing a product we designed being used with a smile.”

What role will design play in our future?

“In my opinion, design will become ever more important if you want to keep making a difference. The global market is growing at a fast pace making differentiation essential if you want your brand to get the right attention from the right customers. Many companies copy industry leaders and hope they will reach a similar success, but we see that this success is not a coincidence, but rather a long term strategic goal.”

Looking at the future of Edmire.Design, how do you think we will evolve?

“We will keep focussing on our strategic design approach to create unique, successful products and brands for a diverse client portfolio. Next to client work we will keep on creating spin-offs to keep us sharp and to make sure that every day stays an adventure. :)”

What do you like about your colleagues, ‘team Edmire.Design’?

“We are a very young and ambitious team, but each person fulfills a key role to perform the work we do. What I like the most is that we all share a vision on the most essential aspects of life, and that’s also what Edmire.Design stands for.”

Edmire.Design is based in Antwerp, what’s your relation to this city?

“I was born and raised in Antwerp. It’s my past, present and future. Although I take every opportunity to travel the world, because this inspires me in many ways and triggers many senses. Understanding other cultures and rituals opens my eyes and makes me wonder how this can influence my work.”

What is the new product development process? From idea to product.

What is the new product development process? From idea to product.

An emotional and human approach

An emotional and human approach