We positioned this new brand as pure ‘Swedish design’ in a trending market, hence the name Born In Sweden. This appeals to those proud swedes who love local and authentic products. And others too of course , making them feel like a swede for a moment.



The visual identity of Born in Sweden consists of pure, natural scenery and assets, reminiscent of the Sweden we all know, love and admire. This carries out the minimalism which Born in Sweden strives for.



Minimalism, authenticity and a clear, pure design language is what the products exhale. They communicate the brand values they strive for. The products consists of small interior design objects, kitchen utensils and outdoor products