THIS IS A MAN'S WORLD...

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TO THE AL BUNDY'S ON THIS EARTH

Within our design brief for Xooly, we were challenged to create machinery for a 'lighter' group of users. Not your regular DIY-er.

Inspired by our unhandy bookkeeper and the user target group, our focus lied on easiness-of-use & aesthetics.

After plunging ourselves into research, understanding the market insights, sketching like maniacs and performing painful tests with our bookkeeper, we succeeded in creating an easy-to-use tool.

Let's welcome the not-so-handy men to the world of hanging shelves and home construction.

 

NEVER MOW YOUR LAWN AGAIN

Did you know that synthetic grass is maintenance-friendly, but not maintenance-free ? Removing leaves and brushing astroturf is key to prevent algae to grow between your grass carpets.

So, if you chose synthetic grass for reasons of convenience, no need to panic. We designed an hands-free robotic tool to maintain it.

No need to get up. Take a sip and watch him roll...

 

OUR MILLION DOLLAR BABY

 

Not all machinery is handled by men. When designing the new robotic revolution in cleaning we discovered that the end-user of these babies consisted for 90% out of women.

And... Apparently we weren’t the only ones in love with this high-roller. Put your hands together for our ‘baby blue’ award winning design.

 

SOMETHING BORROWED, SOMETHING BLUE

Building beautiful designs should always be engaged with the appropriate, differentiating brand strategy.

A blue (eye)brush and  blue user interface just lighted up her eyes.  Beautiful and ready to go out for a spin.

Branding is a story and your product is the hero.