WOMEN ON TOP
Plunging into the design research, we discovered some fascinating market insights. The end-user of these robotic cleaning solutions consisted mostly out of women. More than 9O% of the non-industrial cleaning personnel consists out of women.
Reason enough to honour their day-to-day co-worker with a ‘more’ attractive design language.
IN LOVE WITH THE SHAPE OF YOU
Inspired by our target group and the willingness-to-change of our customer, our focus lied on a revolutionary design & aesthetics .
User experience was key in creating an attractive design...
SOMETHING BORROWED, SOMETHING BLUE
Building beautiful designs should always be engaged with the appropriate, differentiating brand strategy.
A blue (eye)brush and blue user interface just lighted up her eyes. Beautiful and ready to go out for a spin
MILLION DOLLAR BABY
Let’s put our hands together, because our ‘baby blue’ i-mop is an award winning design.
Apparently we weren’t the only ones in love with this high-roller.