Disrupting the cleaning industry

 
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WOMEN ON TOP

 

Plunging into the design research, we discovered some fascinating market insights. The end-user of these robotic cleaning solutions consisted mostly  out of women. More than 9O% of the non-industrial cleaning personnel consists out of  women.

Reason enough to honour their day-to-day co-worker  with a ‘more’ attractive design language.

 
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IN LOVE WITH THE SHAPE OF YOU

Inspired by our target group and the willingness-to-change of our customer, our focus lied on a revolutionary design & aesthetics .

User experience was key in creating an attractive design...

 

SOMETHING BORROWED, SOMETHING BLUE

Building beautiful designs should always be engaged with the appropriate, differentiating brand strategy.

A blue (eye)brush and  blue user interface just lighted up her eyes.  Beautiful and ready to go out for a spin

 

MILLION DOLLAR BABY

 

Let’s put our hands together, because our ‘baby blue’ i-mop  is an award winning design.

Apparently we weren’t the only ones in love with this high-roller.