Eastpak product branding

Eastpak assigned Edmire.Design to design a new tech-luggage collection for the asian market. The essence of the project was to maintain Eastpak's simple product language, and give it a more techie feel to it. 



After thorough analysis of the brand guidelines, the design team started exploring new ideas and product concepts. The key objective was to find a way to translate the key brand aspects into a more advanced and techie style.