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Strategy

Harvey is all about nature in the heart of the city life. Giving small home or apartment owners the chance to grow their own veggies on any vertical surface. Is it your terras wall or your outside wall on the 20th floor? Harvey grows anywhere. 

The brand strategy is focussed on easy to understand brand and product range. Customers will easily identify to be Harvies!

 
 
 

Brand

The visual identity must convince the consumer that Harvey is an easy to approach brand. It's open minded, personal and fun. The yellow color accentuates the brand's innovative character. 

 
 
 

Product

The product was especially designed for e-commerce purposes. The use of sustainable materials like wood, stainless steel and recycled plastic fabric, makes the product design fit the brand strategy. The flatpack packaging comes with handy tools for easy assembly and mounting.

 
 
 

Activation

Harvey was introduced to the public on a foodie party in the heart of Antwerp. This gave us footage which we used to direct the crowdfunding campaign.