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Strategy

During our design research phase, it turned out that 95 % of these floor cleaning products are used by woman… Unfortunately, the offering now doesn’t fit these users. That’s the strategic design approach and product placement we used for I-mop, making sure the product fits the target user with their specific needs and wants.Product interaction is key: ergonomic design with a touch of emotion and elegance

 
 
 

Brand

In this case the client decided the branding direction and suggested a ‘friendly futuristic’ look and feel. We translated this in a fitting visual product language (logo and typeface).

 
 
 

Product

The I-mop is a unique combination of product performance and elegance, perfectly fit for its target users. A balanced ergonomic and intuitive effort to make cleaning a pleasure instead of an annoyance. Technical engineering with an aesthetic and user friendly focus.

 
 
 

Activation

Supporting the sales we advised an approach to communicate about the product’s emotional value it generates. The product sales approach is emotional storytelling and product experience.