DID SOMEONE SAY 'CHEESE'
Kitchen tools should be useful, but also visually attractive. They can be supermodels.
Domestic appliance tools are more and more to be considered as small design objects. Consumers expect product designs to match the most modern households.
For example, one of our clients asked us to create a full collection of kitchen tools matching the Swedish design standards of their end-users. A cheesy example can be found on the left.
PEELING EVERY LAYER
Someone inspiring once said, the whole is greater than the sum of its parts. But every detail is important when it comes to design.
Taking something that works and removing some of the parts, is not always as useful as it looks. When designing our first peeler(s), we looked into it layer after layer... together.
TESTED AND TAILORED
Simplicity and usability of products comes alive in their actual 'using environments'. Therefore it is important that we first envision the appropriate setting if use and profile the eventual end-user.
Market insights are key in order to create a desirable product. Discovering the pains & needs of the end-consumer reveals the core demand or adds more information in understanding the initial problem.
A STORY WHERE YOUR PRODUCT IS THE HERO
Impact is created by design, but also via compelling storytelling. Creating a unique brand identity and supporting your products with the appropriate activation is key for delivering success.
At Edmire we strive to deliver the full package for each client, where the brand tells the story, but the product is the hero. After all, we all want the product to skyrocket in sales and become real prizewinners. We focus on collaborative design to support the go-to-market strategy.
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