IT'S THE INSIDE THAT MATTERS ?
Inspired by the target group and the willingness-to-change of our customer, focus lied on a revolutionary design & aesthetics.
Within this case example we will give you a small heads up on the work done within our luggage & travel segment for clients such as Samsonite & Eastpak.
TAILORED TO ALL END-USERS
Someone inspiring once said, the whole is greater than the sum of its parts. But every detail is important when it comes to design.
Taking something that works and removing some of the parts, is not always as useful as it looks. When designing our first peeler(s), we looked into it layer after layer... together.
TESTED & VISUALISED FOR FEEDBACK
Simplicity and usability of products comes alive in their actual 'using environments'. Therefore it is important that we first envision & test the appropriate setting and profile the end-user.
Market insights are key in order to create a desirable product. Discovering the pains & needs of the end-consumer reveals the core demand or adds more information in understanding the initial problem.
ON-TREND & SUPPORTED BY SUITABLE ACTIVATION
We strive to deliver the full package for each client. Where the brand tells the story - but the product is the hero. After all, we all want the product to skyrocket in sales and become real prizewinners.
We focus on collaborative design to support the go-to-market strategy and create the needed, compelling storytelling.
Say something inspiring ? Just give us a buzz below...